Darigold
Big adventures are great… but the little ones?
Like whispering secrets under a blanket fort, catching your reflection mid-laugh and not hating it, or saying “one more story” and meaning it.
With Darigold’s rebrand and launch campaign, we celebrated life’s in-between moments — making dairy the quiet sidekick to all the messy, magic stuff that fills us up.
The work gave Darigold a clear voice and identity, built to flex across everything from billboards to butter labels. They’ve since returned for more, tapping us for ongoing creative direction and social strategy.
My Role:
Concept, Voice Development, Brand Messaging Guidelines, Campaign Strategy, Creative Direction, Scriptwriting, Taglines + Headlines, UX Writing
Brand playbook and messaging frameworks available upon request.
We took the new Darigold to the streets — making a splash on every daily stop and shortcut.
We also poured the message into every scroll, both paid and organic.
And we transformed Darigold’s digital presence into a bold, simple reflection of its role as a trusty co-pilot in life’s daily adventure.
A good voice works everywhere. We made sure Darigold’s did… on tote bags, shelf talkers, and everything in between.
