Darigold
More than dairy. A sidekick.
The brief
Darigold didn’t want to be just another everyday food brand. They wanted a real point of distinction in a category where most dairy brands were saying the same thing, the same way.
The insight
People don’t experience essential food like dairy in polished moments — they experience it in the unfiltered ones. The rushed mornings, the after-school chaos, the quiet pauses, the small rituals that make up a day.
My role
My team named this idea the daily adventure — grounded in the belief that real joy shows up in everyday life, and that Darigold is a trusted sidekick along for the ride.
I brought this platform to life by creating a voice that showed up naturally, not performatively. One that felt less like advertising and more like a familiar presence woven into real moments.
The work didn’t stop at the rebrand. It became the foundation for a reimagined social presence built on voice first.
A voice that embraced adventure in a real way.
Not conquering mountains, but showing up for everyday life and the moments that matter.
