Perfectly good veggies left behind just because of their looks? It happens. Every dang day.

While Imperfect Foods is fighting this wasteful mindset in grocery shopping, we saw a direct link to the toxic standards we place on ourselves.

The ugly truth? Our obsession with perfection is at the root of so many problems. Being overly critical of ourselves makes just as little sense as rejecting imperfect fruits and veggies. So, we challenged people to step outside their world and into a new one—an imperfect one. Because if we learned to embrace imperfection, we might just save food… and ourselves.

There’s nothing like the classics…and there’s never been anything like an imperfect recreation of them. Pulling together the greatest still-life artworks from the past, we framed new masterpieces featuring our flawed models in our #backtostilllife social campaign.

There are tasteful ways to poke fun at flaws. We passed the mic to our flawed fruits and veggies by giving them their own profiles to roast the entertainment industry on Twitter.  

Perfectionists are quick to rely on labels...and news feeds. We revisited the headlines that knocked people down and celebrated how they got back up to be their best imperfect selves with our #nutritionaladvice column.

Spoiler alert…nobody is perfect in the kitchen. To prove that even the biggest foodies can take a spill, we posted a blooper each week of stars from top cooking shows dishing out their best “oops!”.