Juice shots often taste…gross, but there's something irresistibly craveable about that instant jolt. It’s a bodily signal: “I am well, this is good for me.”
While other brands overpromise taste, we rebranded Vive to embrace what makes their shots truly unique—the instant kick. We infused the Vive brand with unapologetic energy, reflecting the powerful feeling of each shot. With just one sip, Vive sparks your day with intensity and excitement.
As a part of content strategy, I worked on social activations every Vive drinker can get a kick out of.
the #kickface
The #kickface is a masterpiece. It’s the instant feels of Vive’s powerful ingredients working, a reaction that looks spicy on everyone, a magical moment that deserves to be documented in history. We honor the many kick faces of the world with a monthly montage of the best good-for-you shots out there.
Vive libs
The refreshing feeling of Vive is so invigorating and so effective that there’s not one way to describe it.
By creating shot-sized Mad Libs-style posts, we pass the mic to our users and give them the power to put all the feels of Vive into their own words.
the daily feels
80% of millennials and centennials engage with mental health apps. They’re committed to a feel-good life and actively take steps to get there. Vive is the perfect drink to kick up this pursuit of health and happiness. We become a part of the ritual by partnering with an app like Calm or Motivation to create a story series of positively powerful wallpapers that can be saved as screensavers. Combining our splash of color and illustrations with motivating mantras, these graphics fuel a dual dose of optimism. The moment our user wakes up to check their phone, they’ll feel it.
Created display ads and wild postings that highlighted product features in a fluid way while equally illustrating the vibrant feelings you're guaranteed to experience after every sip.
Next to a plethora of other juice options, Vive stood out in stores as a loud and bold brand that’s all about that kick.
