Toshiba is considered by many to simply be a printing manufacturer.

Yes, they make printers but they’re also experts in digital transformation for any-size companies. Like, award-winning experts.

We were tasked with rebranded Toshiba with this identity. We made it happen with a new positioning, look, and voice that empowers any and every kind of office. Because today, they come in more forms than ever.

 

Packed a punch in a space known to make you hunch.

Coined the word “eco-smarts” for Toshiba’s commitment to sustainability.

 

Wrote print ads for leading industry magazines.

 

Planned the theme and creative for Toshiba’s yearly conference: Lead Beyond.