Toshiba is considered by many to simply be a printing manufacturer.
Yes, they make printers but they’re also experts in digital transformation for any-size companies. Like, award-winning experts.
We were tasked with rebranded Toshiba with this identity. We made it happen with a new positioning, look, and voice that empowers any and every kind of office. Because today, they come in more forms than ever.
Packed a punch in a space known to make you hunch.
Coined the word “eco-smarts” for Toshiba’s commitment to sustainability.
Wrote print ads for leading industry magazines.
Planned the theme and creative for Toshiba’s yearly conference: Lead Beyond.