From the beginning, CorVel has approached risk management differently. The challenge? Getting others to see it.

We established a sharp new brand position: after 40 years in the industry, CorVel is uniquely equipped to take services from transactional to transformational. That message came to life in a bold new pharmacy campaign — the first in a growing series of initiatives. We’re now partnering on an enterprise-level brand campaign, including a soon-to-launch commercial designed to bring that positioning to a wider audience.

My Role: Concept, Pitch Writing, Campaign Strategy, Voice Development, Taglines + Headlines, Social, Longform Writing, UX Copy

The pharmacy campaign made its mark across print and digital, with a confident tone that sounded nothing like business as usual.

The work below showcases earlier brand-building efforts — from foundational messaging to pitch materials — that helped shape CorVel’s new voice before the launch of our broader campaigns.