From the beginning, CorVel has approached risk management differently. The challenge was getting others to see them the same way.
Our brand redesign reimagined CorVel’s identity with a fresh look and tone that reflects the personal touch they bring to all their services. With a new website and accompanying collateral, we ushered in a new era for CorVel.
My Role: Concept, Pitch Writing, Campaign Strategy, Voice Development, Taglines + Headlines, Social, Longform Writing, UX Copy