Four Sigmatic has a long history with mushrooms.
Literally — the founder’s ancestors were the first to brew them into coffee. Not a bad idea, right? We helped channel that legacy into a bold, modern brand voice that makes ancient wisdom feel anything but old.

By blending heritage with sharp clarity and energy, we helped position Four Sigmatic as a leader in the functional wellness space — starting with coffee, and growing into much more. Functional fungi never sounded so good.

My Role: Concept, Voice Development, Taglines + Headlines, Social, UX Copy