If you live in a rural area, you know how real the struggle is to find fast, reliable internet. But which satellite internet company is actually addressing these challenges in a way that feels approachable? Viasat is.

We gave a voice to those who share this frustration by speaking their language and tapping into everyday truths. With two commercial spots and several digital and print ads, this campaign positioned Viasat as more than just an internet provider—they’re a reliable connection and a friend that truly gets it.

Talking about internet struggles doesn’t have to be so...negative. Actually, it can be fun—and really funny. Why? Because we all know that bad internet connection can make us behave in strange ways, do embarrassing things, and get “creative”.

Here’s some headlines that expanded on the comedic tone of the commercial spots.