This Super Bowl spot nailed humor by rooting the story in a human truth: bad internet is the worst. Especially when you can’t do a thing about it.

For Viasat’s launch of new satellite internet plans, we turned that universal frustration into a comedic campaign about the absurd lengths people will go to get back online — starting with a spot that aired on the biggest stage of the year.

The work didn’t just land laughs — it launched a new brand voice: real, unfiltered, and unapologetically conversational. It became the tone that carried through everything from web to social.

My Role: Concept, Voice Development, Brand Messaging Guidelines, Scriptwriting, Taglines + Headlines, Social, Naming

Brand playbook and messaging frameworks available upon request.

If you thought that was fun, keep scrolling for some headline backup.