With iconic shopping centers across California, Irvine Retail Co. isn’t just a place to shop during the holidays—it’s where traditions come to life in ways you won’t find anywhere else. Think wreath-making in the sunshine, skating in shorts, and caroling under the coastal open-air sky.

This campaign turns 'holiday' into a verb, inviting people to come together, dash through the palms, and make the merriest memories yet.

So grab your sunnies, sip on some Boba, and let’s holiday the SoCal way.

Here’s a few headlines from this multi-channel campaign to get you in a merry Cali mood.

While the “Let’s Holiday” campaign lived in all Irvine Retail Co. shopping locations in California, we created sub-campaigns for their 3 biggest centers.

Up first is Irvine Spectrum.

Next is The Market Place, where you can shop, eat, celebrate, and even climb on giant ornaments.

Last but not least, Fashion Island, where Santa chills in his coastal cottage.

To activate this campaign, we created Advent calendar-inspired sweepstakes that invited guests to participate in 24 different events and experiences across all the centers.

My key role was to name and describe every event. Here’s a preview of a few.

My dog made me highlight this one.

It’s not a holiday campaign without a gift guide. Last headline is for all the foodies out there.