Petco wanted to introduce a fashion brand that sniffed and strutted beyond the runway. So we took what you love about your own personal style and launched a new way to shop for your pet.

Are they a champion who always roots for the underdog? A free spirit who can’t stop chasing rainbows…and their tail? Maybe they’re a hipster who was into fire hydrants before they were cool? Talking directly to them, Youly allows our furry friends to find their archetype and show the world who they are.

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Not sure what archetype your pet is? Our social posts can help you out.

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Put your paws together for the many personalities of Youly.

We brought this unique way to shop for your pet online with categories that link up to each archetype.