Reddy
Style, now available in dog sizes.
The brief
Build Petco’s first premium lifestyle brand for dogs.
The insight
Pets are more than just pets. They’re family. Which means their gear shouldn’t just be strong and reliable, it should have aesthetic too. Something you’d wear too if you could.
My role
I carried Reddy’s voice across campaigns, retail storytelling, and brand expressions for three years post-launch, helping the brand show up consistently wherever it lived. From a SoHo store launch that left scented paw prints across NYC to sustainability messaging rooted in Reddy’s approach to manufacturing, I helped shape the brand end-to-end. Loyal companion, indeed.
Reddy became Petco’s #1 owned brand — the kind customers spot immediately and stick with for the long walk.
Made for the ones who run our lives (happily).
