Everything your dog wears should be just cool and reliable as everything you wear. That’s Reddy’s philosophy.

It’s gear so good, you’ll wish it came in your own size.

From writing brand guidelines and art-directing photoshoots to crafting campaign copy and helping open a stand-alone boutique in the heart of Manhattan, I’ve been a loyal companion to this brand from the start. You can call us besties…don’t tell my dog.

Before we get walking, here are some headlines I wrote for Follow Their Lead—a campaign inspired by the fact that life is short (and theirs is even shorter).

But dogs? They’ve got it figured out. They love us, chase their dreams, and know when to nap. This is a shoutout to our companions—reminding us to give them the best life, while learning to live ours just as well.

Back to taking care of branding business, we created an immersive experience on Reddy’s website—providing pet parents with curated shops, detailed breakdowns of product features and weekly blog posts.

Being with this brand from the beginning and helping shape its identity, I stepped out of my writing cave to art direct a lifestyle photoshoot out in the wild.

Here’s a few articles I wrote to give pet parents more insight on Reddy’s quality and commitment to sustainability.

Switching to 100% recycled materials in 2020, we created a video to celebrate our efforts in taking care of the planet.

We also launched a pop-up shop in New York City’s SOHO neighborhood as an urban basecamp for two- and four-legged friends.

Here’s a little extra content from Reddy’s journey.