Not LA. Not SD. Just Costa Mesa—quirky, unfiltered, and easy to fall for. Travel Costa Mesa asked us to give both drive-in and fly-in markets a reason to uncover this hidden gem. We didn’t have to look far. From Michelin-starred meals to a buzzing, walkable arts scene, the city’s charm was already doing the work.
This campaign turned everyday moments into editorial features—helping travelers see the beauty in the not-so-obvious.
My Role: Concept, Voice Development, Creative Direction, Campaign Strategy, Taglines + Headlines, Social, PR
Wrote a set of content blocks to keep the campaign tone clear, consistent, and ready to travel—wherever the message goes.
nO CLOUDS, NO CROWDS
Side effects may include canceling your other plans.
In Costa Mesa, you can take it breezy. Discover all the ways to unwind, all in one place. We won’t tell your therapist—but she’s probably here too.
pack your appetite
Explore the food scene that’s turning heads (and forks).
Michelin stars? Local tacos? One of everything? Your plate’s about to be full in Costa Mesa, California.
no wrong turns here
So much to do, so little driving to do. Welcome to Costa Mesa.
Your car gets the day off. You get shops, museums, and something good to eat—all just steps away.
This cocktail-fueled headline made its way to Travel Costa Mesa’s socials.
More content blocks. But this time for paid media placements beyond social. Think banners, display, OLV, and more.
Foodies vacation here
Costa Mesa: Adventure, served.
Taste buds, meet your next love at first bite in Southern California. Cravings fulfilled. Surprises guaranteed. Explore where delicious is always on the menu in SoCal.
lounge like you mean it
Go all out on chilling out.
Set your record for relaxation in Costa Mesa, California. The perfect place in Orange County to do what you’ve always wanted… absolutely nothing.
Press play on today
SoCal’s little corner of whoa.
Culture, inspiration, and reasons to stay a little longer. Costa Mesa is Orange County's choose-your-own-adventure city. Always something new to see, taste, and explore.
