About

 
 

Creative directing since dress-up.

I’ve always been drawn to shaping experiences — from neighborhood plays to brand systems — and turning big ideas into something people want to be part of.

These days, I’m a San Diego–based creative with agency roots, in-house range, and a freelance soul. I’m also a yoga teacher, which means I spend a lot of time thinking about presence, intention, and how small adjustments can create meaningful shifts.

When I’m not shaping brand stories or untangling voice strategy, you’ll find me walking San Diego’s coastline, writing poems, or being lovingly herded by my two dachshunds — Stevie Nicks and Buster. She’s the diva. He’s the intern.

Interested in collaborating or learning more?

Reach me at erin.riley0922@gmail.com.

And For photos, poems, and an unreasonable amount

of wiener dog content, you can find me on Instagram.