About
Making bold choices since dress-up.
Creativity has always been how I made sense of the world.
I noticed early on that any average day was full of stories hiding in plain sight.
Front yards turned into houses I could move through and rearrange. Riding my bike felt less like getting from place to place and more like entering another world — one with its own logic and story. I even painted my dolls’ accessories so each one felt distinct, because it mattered to me that they weren’t interchangeable.
I didn’t have language for it then, but I was always thinking about stories and scenarios — how personality shows up in small details, and how to discover something new using what was already right in front of me. It was curiosity then, and it still is today.
As I got older, that creativity became more visible — and more personal. In high school, I dressed differently without really thinking twice about it. Vintage pieces, unexpected layers, clashing patterns. It wasn’t about standing out so much as feeling like myself. People noticed. Some people made fun of it. But it never felt like something I needed to explain or dial back.
That was my early understanding of expression as communication. A way of showing how I saw the world and how I moved through it, even when words weren’t involved. That belief has stayed with me — because expression creates connection in ways nothing else can.
Alongside that creative instinct was a deep pull toward understanding people. I’ve always wanted to know what someone is feeling, what they care about, and why they show up the way they do. That instinct guides my work today.
When I write for different industries, I’m not just thinking about features or hard facts. I’m thinking about the people on the other side — how a brand fits into their lives, what it sounds like in their world, and how it earns trust. Because a brand isn’t just a message. It’s a presence. And if it wants to land, it has to feel human.
Today, I’m a San Diego–based creative with agency roots, in-house range, and a freelance soul.
I work at the intersection of strategy, voice, and storytelling — helping brands figure out who they are and how they want to show up, then shaping language that reflects that with clarity and intention.
I’m also a yoga teacher, which means I spend a lot of time thinking about presence, awareness, and how small adjustments can create meaningful shifts. That perspective shows up in my work more than you might expect.
When I’m not shaping brand stories or untangling voice strategy, you’ll usually find me walking San Diego’s coastline, writing poems, or being lovingly herded by my two dachshunds — Stevie Nicks and Buster. She’s the diva. He’s the intern.