Are they a champion who always roots for the underdog? A free spirit who can’t stop chasing rainbows…and their tail? Maybe a hipster who was into fire hydrants before they were cool? It’s always trendy to be yourself. Youly is fashion that allows our furry friends to show the world who they are.

Team: Petco in-house creative

Role: cross-channel copy, photography direction, art direction, creative lead at photoshoots, print and digital concepts, social activations

ADD CONCEPTUAL

Photography

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Social

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Video

Signage

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Website