Words, dogs, and a few good ideas

I’m Erin, a creatively restless human based in San Diego — part brand shaper, part storyteller, part yoga teacher, part dachshund wrangler.

The creative streak started early. I was the neighborhood playwright, fashion anarchist, and world-builder with a knack for casting my dog in starring roles. The one turning gardens into kitchens and Barbies into city planners? Guilty.

I’ve always believed in the power of story, imagination, and turning ideas into experiences.

Today, that same instinct guides my work: helping brands find their voice and show up meaningfully wherever people meet them.

By day, I write brand and advertising copy at Envoy while keeping my freelance spirit alive. I also write poetry, where the rebel in me trades taglines for metaphors and lets the story breathe.

On weekends, you’ll find me photo-journaling behind an Olympus OM-2 (or an iPhone I should probably update). And always nearby? Stevie Nicks, my mini dachshund muse, who takes approximately 30 naps a day.

I lead with vision, but I stick around for the people. I’m drawn to building creative environments where good ideas grow and great ones get made — directing teams, shaping strategy, and helping brands see more clearly. That’s where I’m headed.