My day to day takes on a life of tuning content for brands, big and small. Here are some soundbites of where I’ve been instrumental as a writer, editor, and strategist.
Mass
Petco — Omni-Channel Content Curation (web copy, photography, in-store signage, & emails. Below are the private brands I oversee. Please reach out for clips)
Reddy
Wholehearted
Well & Good
EveryYay
McCafe — Cross-Channel Copy for RTD Flavor Expansion: Concept Work, Video, Radio, Web Content
Gold Peak Tea — Cross-Channel Copy for Real Brewed Tea Campaign: Concept Work, Video, Radio, Web Content
Diamond Mattress — Brand Redesign: Web Copy
Barneys New York — Promotional Copy for Jewelry Brands: Concept Work, Web Content
Indie
Kolebree — Web Copy (landing pages & product pages)
Christina Greene — Bridal Launch (product pages)
AARYAH — Web Copy (landing pages & product pages)
Haute Rhapsody — Web Copy (landing pages & product pages)
Vito Lafata — Blog Entries
Clearly Filtered — Trade-Up Campaign
I specialize in: Copywriting, Content Strategy, Project Coordination, Creative Concepts, Brand Building.