My day to day takes on a life of tuning content for brands, big and small. Here are some soundbites of where I’ve been instrumental as a writer, editor, and strategist.

Mass

Petco — Omni-Channel Content Curation (web copy, photography, in-store signage, & emails. Below are the private brands I oversee. Please reach out for clips)

  • Reddy

  • Wholehearted

  • Well & Good

  • EveryYay

McCafe — Cross-Channel Copy for RTD Flavor Expansion: Concept Work, Video, Radio, Web Content

Gold Peak Tea — Cross-Channel Copy for Real Brewed Tea Campaign: Concept Work, Video, Radio, Web Content 

Diamond Mattress — Brand Redesign: Web Copy 

Barneys New York — Promotional Copy for Jewelry Brands: Concept Work, Web Content


Indie

KolebreeWeb Copy (landing pages & product pages)

Christina GreeneBridal Launch (product pages)

AARYAHWeb Copy (landing pages & product pages)

Haute RhapsodyWeb Copy (landing pages & product pages)

Vito LafataBlog Entries

Clearly Filtered — Trade-Up Campaign

I specialize in: Copywriting, Content Strategy, Project Coordination, Creative Concepts, Brand Building.