My day to day takes on a life of tuning content for brands, big and small. Here are some soundbites of where I’ve been instrumental as a writer, editor, and strategist.

Mass

Petco — Omni-Channel Content Curation (web copy, photography, in-store signage, & emails. Below are the private brands I oversee. Please reach out for clips)

• Reddy

• Wholehearted

• Well & Good

• EveryYay

McCafe — Cross-Channel Copy for RTD Flavor Expansion: Concept Work, Video, Radio, Web Content

Gold Peak Tea — Cross-Channel Copy for Real Brewed Tea Campaign: Concept Work, Video, Radio, Web Content 

Diamond Mattress — Brand Redesign: Web Copy 

Barneys New York — Promotional Copy for Jewelry Brands: Concept Work, Web Content

Indie

Kolebree — Web Copy (landing pages & product pages)

Christina Greene — Bridal Launch (product pages)

AARYAH — Web Copy (landing pages & product pages)

Haute Rhapsody — Web Copy (landing pages & product pages)

Vito Lafata — Blog Entries

Clearly Filtered — Trade-Up Campaign

I specialize in: Copywriting, Content Strategy, Project Coordination, Creative Concepts, Brand Building.