Wholehearted caters to the healthy life of every pet, serving up thoughtful recipes filled with goodness from the heart. During my prior role as a Copy Specialist and now an Omni Content Strategist for Petco’s private brands, I oversee internal and consumer-facing digital messaging for this private label’s menu. Every ingredient—from the inside and out—is leading pet parents and their four-legged loved ones to retrieve joyful moments around every corner, which means more time to live their best lives together.

Wholehearted Pets

Below are clips of a recent launch kit I led with copy strategy highlighting a new lineup of product. More goodness is on the way!