McCafé’s delicious mocha, vanilla, and caramel flavors make everyone’s days a whole lot sweeter.

Team: Chad Farmer, Executive Creative Director. Tobias Farmer, Creative Director.
Hicham Badri, Associate Creative Director. Noah Lekas/Erin Riley, Senior Copywriters. Oscar Lutteroth, Director of Interactive. Shane Fabila, Designer. Brian Munce/Frankie Martin, Brand Management. Lisa Hardenbrook, Strategy. Michael Hayes, Director Production.

My role: cross-channel copy, concept pitches and building, messaging framework

TV Spot