Rally is a sleep experience you can wake up and run with. Featuring advanced layers, hyper-conductive foam and patented technology, this mattress is a movement towards active comfort.
Whatever your idea of home is, Gold Peak takes you there with the comforting taste of real brewed tea. This campaign invites everyone’s interpretation of where their heart lives, whether it’s right in the kitchen following grandma’s secret recipe, staying up all night with friends singing karaoke, or overlooking a skyline while raising a glass to that special person who’s far away but under the same sun. At The Lambesis Agency, I brewed up copy to welcome in this concept, a recipe that’s just as sweet as those real comforts that make us feel right at home.
The Real Comforts of Home TV Spot is currently in broadcast.
I can't expresso how delicious this campaign is! As a Senior Copywriter at The Lambesis Agency, I poured up some words that made a splash across this Coca-Cola brand’s lineup of RTD coffee. Working closely with the CD and Creative Team, I hit the grind running, opening up the irresistible taste of happiness in a bottle.
In current development for 2019:
- Radio Spots
Wholehearted caters to the healthy life of every pet, serving up thoughtful recipes filled with goodness from the heart. During my prior role as a Copy Specialist and now an Omni Content Strategist for Petco’s private brands, I oversee internal and consumer-facing digital messaging for this private label’s menu. Every ingredient—from the inside and out—is leading pet parents and their four-legged loved ones to retrieve joyful moments around every corner, which means more time to live their best lives together.
Below are clips of a recent launch kit I led with copy strategy highlighting a new lineup of product. More goodness is on the way!
Recently joining Petco again, I’m now the lead of digital content strategy for the retailer’s private brands. Currently fetching some clips to shed light on my work with this pawsome company.
Get ready for a dog-gone good time!
Made for dogs and designed by the humans who love them, Reddy breaks boundaries to curate this devotion that has no bounds. It's about time a brand came running around the corner with everything a pup and their parent need to enjoy adventures that last furever.
Working hand-in-paw with an incredible Owned Brand team at Petco, I help raise the woof for Petco's millennial customer to see Reddy as their go-to brand for anything and everything they need to hit go on their next adventure.
Returning as the team’s new Omni Content Strategist, I oversee all digital content for this leading label.
Product Line:
Say yes to waiting a little bit longer for some 95% natural, 100% real badasserie!
In current development for 2019:
- Social Activations
- In-Store Banners
