Inspired by her travels to new places and the experiences that life brings along for the ride, Christina Greene’s pieces unpack a fresh perspective on jewelry design—shining light on the natural beauty of stones from all around the world and milestones that are one-of-a-kind. I was asked by the jeweler’s team to craft digital content for Greene’s Bridal Collection, and I of course said, “I do”.
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AARYAH is a land where wearable pieces of art grow and thrive. Here, those who live to stay grounded in their element can find a garden of gems that speak to their soul. Partnering with the founder, I helped craft this brand’s origin story along with continued collaboration on collection copy, curating messages that water the roots of all walks of style.
Jennifer Zeuner speaks to every sense of style. Inspired by all voices of fashion, the JZJ collection offers personalized pieces that become an extension of the wearer, ever so effortlessly. I was brought on as a Content Writer to layer in a shining statement: you glow girl!
Stay tuned!
Haute Rhapsody inspires every creatress to awaken and embrace her inner beauty. Through a collection of distinctive silhouettes showered in color and organic elements, every piece of jewelry is designed to set the wearer’s spirit free into a playground of expression. I was brought on to keep this brand’s tonality on chic for their newly launched website.
Below are clips of a recent spring style guide blog post I completed.
Charlotte Dauphin de la Rochefoucauld is redefining the language of jewelry. Each piece is a visual poem, a moving interpretation of reality, a celebration of nature’s unpredictable patterns that are unmistakably beautiful . As an E-commerce Copywriter at Barneys New York, I was tasked with communicating this jeweler's transcending idea of expression. To tell the story of Charlotte's debut, I sought deeply for her inspiration, exposing the collection’s cascade of fluid facets.
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A handbag by Anya Hindmarch is handy if you love to wear your personality on your shoulder. Since she launched her collection, the British designer's eclectic philosophy always comes in clutch. Anya partnered with Barneys New York to adjust this strap a notch further. The Build a Bag concept offered the label’s popular keychains, stickers and patches, and in addition, allowed customers to choose from a capsule collection of handles, straps, and decorative accessories to create their own bucket bag.
While on the omni-channel editorial team at Barneys New York, I partnered with the Accessories Editor — crafting compelling copy to unzip the magic of Anya's exclusive pop-up.
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Jameel Mohammed saw the map to high-end fashion to be a dead-end road. He refused to believe the advice from his college professors that luxury brands can only thrive in Milan and Paris. Instead, at 20 years old, he launched KHIRY—a jewelry collection with a very important message: luxury can emerge anywhere and speak to any culture. When KHIRY debuted at Barneys New York, I crafted copy to fully embody Jameel's vision of channeling the beauty and heritage of African Diaspora through every piece, working closely with the designer’s team based in Manhattan.
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Julie Wolfe is an artist who never stops moving, because her art is a true movement. Exploring various mediums, infusing styles from the past and present, and working at one with organic elements, the American designer’s legacy speaks naturally to curators of unique taste. Wolfe’s residence at Barneys New York has evolved with product crossing into several categories. Overseeing web content for the luxury retailer’s jewelry department, I worked closely with Editors and Wolfe herself to illustrate her remarkable collections and surface the depth of story behind each piece.
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Olfactive Studio is capturing memories in the moment. A unity of perfumers and photographers, this collaboration serves up a sensorial experience that’s ahead of its time—rekindling an echo of the past we all crave. Recently returning back to Barneys New York to freelance write and edit web communication, I crafted content to interpret this contemporary brand’s transcending product launch.
As an E-commerce Copywriter at Barneys New York, I contributed editorial content for the luxury retailer's book category, from coffee-table classics to fantastic fiction for the kiddos.
Publishers I covered include: Phaidon, Teneues, National Book Network, Abrams Books, Taschen, and Rizzoli.
If you’re a book worm like me, please reach out for more clips!
As an E-commerce Copywriter at Barneys New York, I oversaw the editorial voice for the luxury retailer's jewelry category.
In addition to writing and editing copy, I built strong relationships with every jewelry vendor at Barneys New York. I attended showroom events, coordinated Q&As, and communicated daily with designer's to ensure that their brand objectives were being translated correctly. As a liaison, I worked closely with merchandisers, buyers, photographers and styling to see that the identity of each brand was consistent across every channel.
Please reach out for more clips.
