A handbag by Anya Hindmarch is handy if you love to wear your personality on your shoulder. Since she launched her collection, the British designer's eclectic philosophy always comes in clutch. Anya partnered with Barneys New York to adjust this strap a notch further. The Build a Bag concept offered the label’s popular keychains, stickers and patches, and in addition, allowed customers to choose from a capsule collection of handles, straps, and decorative accessories to create their own bucket bag.

While on the omni-channel editorial team at Barneys New York, I partnered with the Accessories Editor — crafting compelling copy to unzip the magic of Anya's exclusive pop-up.

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