Hi, hey, HELLO!

I’m a content strategist and sometimes-stylist based in San Diego.

Currently, I curate omnichannel content at Petco while remaining a freelance spirit on the side. I also write poetry to promote mind-body love and conscious relationships. On occasion, you’ll find me taking photos with my Olympus OM-2 or iPhone I haven’t updated yet. Oh, and I have 5 dachshunds…yep, they call me the sausage party planner.

My CTA?

I’m obsessed with bringing brands to life through powerful storytelling. I’ve dipped my toes in-house and have made a splash in the agency life — contributing copy, strategy, and concepts for various brands. 

From coast to coast (with a bit of Brit in-between), and wherever the next project takes me, my goal is always to make the best out of experiencing new places and creating memorable experiences in those spaces.

I Got Your Backstory…

At a young age I fell down a rabbit hole where these words echoed “we’re all mad here”. Yes, the Mad Hatter’s reminder that everyone is a little weird in their own way. Expressing the odds felt otherworldly.

What began as running in my true colors and lagging behind the cool kids brought me to the real world with a degree in Visual Arts. My college years were supplemented by internships at London Somerset House, MTV, and College Fashionista. After graduating, I headed up to San Francisco where I was recruited to join a start-up as a Junior Copywriter. I spent a year in the Bay Area before leaping onward to NYC to join Barneys New York as a Lead E-commerce Copywriter & Marketing Coordinator. 3 years in the boroughs saturated my professional and personal worlds in life-changing contrast. Only one problem…the speed of routine in the city seemed to pick up mileage every single day. While I only had a small bite of the Big Apple, I realized it was time to come back to my foundation in California. Here, I started fresh and have grown into a chapter. Now in my second year on the best coast, I have worked as a Senior Copywriter at The Lambesis Agency and am now at Petco overseeing omni-channel content for their private brands.

From unbuttoning fashion bizz to shedding light on pet frizz, my creative approach—no matter the medium—is to craft communication that makes you read between the lines. I see brands as beings that live, move, and evolve with us. As a creatress, I honor my role as a bridge for brands to build relationships with audiences that crave authenticity…with a smile on top.

There’s no map in my book…my only direction is to contribute valuable messages that guide our curious minds to new, inspiring heights. The view from up there is one we should all be able to see.

CV available upon request.